Learner Outcomes

• Develop research skills for effective design and marketing communications.
• Demonstrate organized, confident public speaking techniques.
• Apply principles of color psychology and good standards for page layout and design to the creation of artwork and publications.
• Acquire and practice proper freehand drawing/comping and computer-based skills for illustration, photo-manipulation, and page-layout software.
• Define and employ proper typographical attributes for specification of type, solving copy fitting needs and proofreading/critiquing.
• Recognize the many legal, social, cultural, political, ethical, ecological and economic contexts related to the diversity and creativity in design and marketing communications.
• Develop job proposal and billing techniques and the ability to select a printing company based on estimate costs and the type of product to be produced and services provided.
• Develop the ability to effectively gather and present communications to and from clients for the creation of graphic/print solutions for specific projects, processes and demographics.

• Computer and Internet awareness

• Strong written and verbal communication skills
• Critical thinking
• Project planning and execution
• Time management

Experiential Learning Required in Program

PRO100 - Introduction to the Professional Portfolio

Most Common Linked Occupation Title – All Education Levels
Graphic Designers

Most Common Linked Occupation Title – Associate’s or Less
Artists and Related Workers, All Other