Program Overview
The Marketing Pathway under the Business Administration Transfer degree program offers students a comprehensive foundation in business principles with a specialized focus on marketing. This Associate in Arts degree is designed to parallel the first two years of coursework at most four-year institutions, facilitating a seamless transfer into baccalaureate programs in marketing or related fields. With a well-rounded curriculum that covers key areas like marketing strategies and campaigns, online marketing efforts, and brand's image and market presence this program will prepare you for the challenges and opportunities in the marketing sector. Upon graduation, you will earn a Business Administration Transfer Associate of Arts degree.
Program Highlights
- The BAT program is part of the MassTransfer program, ensuring eligibility for transfer to public Massachusetts state universities or UMASS system institutions with junior status in the major of business.
- Courses are available during the day, evening, and online, accommodating diverse schedules and learning preferences.
- The program integrates core business courses with marketing-specific subjects, providing a well-rounded education tailored to the marketing sector.
Focus Your Business Administration Transfer Degree
The Business Administration pathways allow you to specialize on specific subjects within the degree program. Upon graduation, you will earn a Business Administration Transfer Associate of Arts degree with a focus on the pathway of your choosing. You can also follow a general Business Administration pathway without declaring a specific concentration.
Healthcare Management Pathway >
Program Details
Expand AllCollapse AllView and print the required courses for the BAT Marketing Pathway.
Upon completion of the program, graduates will be able to:
Courses typically cover fundamentals of marketing, advertising and communications strategies, and principles and practices of social media marketing.
Courses include:
- Principles of Marketing
- Advertising and Integrated Marketing Communications
- Social Media Marketing Strategy
For a full list of courses visit our Academic Catalog.
Graduates of the Marketing Pathway are prepared for a wide range of careers in the marketing sector or to continue their education at a four-year institution. Potential career paths include:
- Marketing Coordinator
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
The Business Administration Transfer Degree program is designed with transfer in mind. After completing your associate degree, you will have a seamless transition to a four-year university to complete your bachelor’s degree in business administration or a related field. Students are encouraged to consult with academic advisors to explore transfer agreements and plan their academic pathways accordingly.
Please note the data above reflects a degree in the listed program
Program Questions
business@northshore.edu
978-762-4048
Contact Admissions
General Assistance
Visit CentroHub, NSCC’s virtual concierge.
Accreditation
North Shore Community College is an accredited public institute of higher education where all are welcome and each is challenged. NSCC is accredited by NECHE, the New England Commission of Higher Education.