Students completing this program will:

  • Build a social media presence for companies or non-profit organizations.
  • Set company and marketing objectives for a social media presence.
  • Write and present a social media marketing plan.
  • Select key performance indicators and analytics to track social media program/campaign effectiveness.
  • Be able to create textual, visual, and video content that results in earned media.
  • Use owned, paid, and earned media to reach the target audience.
  • Be able to examine the latest techniques in marketing and apply them for impactful results.
  • Be able to build social media strategy budgets
  • Recognize and respond to ethical dilemmas and the social responsibilities of marketing, and apply ethical principles to all aspects of marketing.
  • Demonstrate interpersonal, teamwork, and leadership skills necessary to succeed in diverse, multicultural business settings in order to achieve organizational goals and objectives.
  • Demonstrate professional behaviors including time management, attendance, appearance, flexibility, and cooperation.
  • Analyze business problems that have no single answer; by identifying the problem, developing alternatives for resolution, selecting and implementing the best alternative, and measure the results.
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