Students completing this program will:

  • Develop an online and offline marketing presence for companies or non-profit organizations.
  • Design company and marketing objectives.
  • Construct and present a detailed marketing plan.
  • Construct key performance indicators and analytics to track marketing program/campaign effectiveness.
  • Create new product/service marketing launch plans.
  • Define and implement owned, paid, and earned media appropriately to reach the target audience.
  • Examine the latest techniques in marketing and apply them for impactful results.
  • Demonstrate how to work cooperatively with departments external to marketing to achieve company objectives.
  • Recognize and respond to ethical dilemmas and the social responsibilities of marketing, and apply ethical principles to all aspects of marketing.
  • Demonstrate interpersonal, teamwork, and leadership skills necessary to succeed in diverse, multicultural business settings in order to achieve organizational goals and objectives.
  • Demonstrate professional behaviors including time management, attendance, appearance, flexibility, and cooperation.
  • Analyze business problems that have no single answer; by identifying the problem, developing alternatives for resolution, selecting and implementing the best alternative, and measure the results.
  • Define basic marketing terminology


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