Program Overview
The Digital and Social Marketing Degree program provides a comprehensive education in key aspects of digital marketing, including social media management, search engine marketing (SEM), content marketing, web analytics, and email marketing. You will gain practical experience with tools and platforms used in the industry, as well as the strategic mindset needed to create, implement, and optimize marketing campaigns.
Whether you're starting your marketing career or looking to advance your skills, this program offers the foundational knowledge and hands-on experience necessary to excel in digital and social marketing. Graduates of this program earn up to five industry standard certifications (Google Analytics, Google Ads, Hootsuite Social Marketing, Hootsuite Platform and HubSpot Content Marketing.
Program Highlights
- Study all key areas of digital marketing, including social media, SEO, SEM, email campaigns, content strategy, and web analytics.
- The program is designed to prepare you with job-ready skills for a variety of roles in digital marketing, including positions in agencies, corporations, and small businesses.
- Work with real-world marketing tools and platforms like Google Analytics, social media advertising tools, and email marketing software to build and measure effective marketing campaigns.
- Learn the latest digital marketing strategies, including content creation, data analysis, search engine optimization, and conversion rate optimization.
- Experiential learning, gaining practical experience through an industry internship in your field of study.
- Take advantage of flexible course delivery options, including fully online and in-person classes, designed to fit the schedules of working professionals.
Program Details
Expand AllCollapse AllView and print the required courses for the Digital and Social Marketing program.
Upon completion of the program, graduates will be able to:
Courses typically cover fundamentals of digital marketing, social media strategies for businesses, SEO, email marketing campaigns, principles of paid digital advertising, and web analytics. Courses include:
- Digital Marketing
- Social Media Marketing Strategy
- Search Engine Optimization (SEO)
- Email Marketing
- Digital Advertising
- Web Analytics
- Marketing Principles
- Marketing Content Development (classes in storytelling, scripting, media, video, web-focused design)
- Advertising and Integrated Marketing Communications
- Business Fundamentals, Management and Accounting
For a full list of courses visit our Academic Catalog.
As part of this program, students will enhance their career development through participation in NSCC’s Cooperative Education/Internship.
raduates of the Digital and Social Marketing Degree program are well-equipped to pursue a variety of roles in the growing field of digital marketing. Career opportunities include:
- Social Media Manager
- Digital Marketing Specialist
- SEO/SEM Specialist
- Content Marketing Manager
- Email Marketing Coordinator
- Web Analytics Specialist
- PPC (Pay-Per-Click) Campaign Manager
- Brand Strategist
The Digital and Social Marketing Degree program not only prepares you for immediate employment but also provides a solid foundation for further academic studies.North Shore Community College has established transfer agreements with several four-year institutions, making it easier to pursue a bachelor's degree in accounting or related fields. Students are encouraged to consult with academic advisors to explore transfer agreements and plan their academic pathways accordingly
Mary Barthelmes
Marketing Manager
Phyllis A. Marine Association
Kevin Cignetti
Vice President, Wealth Management
Steward Partners Global Advisory
Peter Colarusso
Chapter President and Mentor
S.C.O.R.E.
Phil Darragh
Adjunct Faculty
North Shore Community College
Kimberley Feeney Zollo
Owner/Adjunct Faculty
Essex Capital Management, LLC
Rick Fiery
CFO
InventiveLabs
Nancy Gerardi
Attorney
Gerardi & Associates LLC
Linda Gustafson
AVP, Senior Learning and Development Specialist
Salem Five Bank
John McDougall
President
McDougall Interactive
Marybeth Nelson
Faculty/Department Chair
NSCC
Please note the data above reflects a degree in the listed program
Program Questions
business@northshore.edu
978-762-4048
Contact Admissions
General Assistance
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Accreditation
North Shore Community College is an accredited public institute of higher education where all are welcome and each is challenged. NSCC is accredited by NECHE, the New England Commission of Higher Education.