A - Z | Find Courses | Find Faculty & Staff | Search Site
North Shore Community College
How can I print this page?

You can print or download an official Program of Study Sheet for this program. This can help you track your progress through the program.

Marketing (MKD)
Program Course Descriptions


ACC101 Basic Accounting 1
Pre: Communications and Mathematics Proficiencies
Introduction of the accounting process for the financial enterprise. Students will gain insight to the value of financial reports in business decision-making. Communicative, quantitative, critical thinking and ethical considerations will be emphasized. Topics include: the framework of accounting, the preparation and analysis of financial statements, transaction analysis for service and merchandising operations, inventories, accounting information systems, internal control, and accounting for cash. General ledger software and other appropriate computer applications may be included. Fulfills open elective. (3 hours of lecture per week)
BUS101 Math for Business and Finance
Pre: Communications and Mathematics Proficiencies
Utilizes mathematical operations to solve practical business problems. The topics include solving equations, percents with applications, cash and trade discounts, markups and markdowns, simple interest, compound interest, present value, annuities and sinking funds, installment buying and revolving credit cards, statistics, and reading and analyzing financial statements. Other topics may be covered. Fulfills open elective.
CMP101 Composition 1
Pre: Placement exam score
Emphasis is on developing skills of writing, reading, analytical thinking, and research. Students are introduced to thought provoking ideas in readings from a variety of disciplines and learn to organize material, analyze ideas, and produce clear writing. Fulfills open and liberal arts electives.
CPS100 Information Technology and Its Applications
Pre: Communications and Mathematics Proficiencies
This course provides an introduction to the technical and social aspect of IT. Topics include computer hardware, software, telecommunications concepts, Web applications, Internet services, ethical issues, data security, and privacy. IT applications in areas such as business, education, and the arts will be examined. Course projects using operating system, word processing, spreadsheet, and presentation software will be integrated throughout the course. CPS100 may be fulfilled by a challenge exam and successfully completing a 3-credit liberal arts course. Credits are not awarded for passing the challeng exam. (3 lecture hours per week). Fulfills open and liberal arts elective.
MKT101 Marketing
Pre: Communications proficiency
Introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.
ACC102 Basic Accounting 2
Pre: ACC101
A continuation of ACC101 applying communicative, quantitative, and critical thinking skills to Generally Accepted Accounting Principles. Topics include: accounting for receivables, plant assets, natural resources, intangible assets, investments, payroll, accounting for various types of equity, introductory current and long term liabilities, partnerships, corporations, and preparation of the Cash Flow Statement. General ledger software and other appropriate computer applications may be included. Fulfills open elective. (3 hours of lecture per week)
BUS102 Business Law
Pre: Communications proficiency
Introduction to business law with emphasis on the formation of a contract, defenses to avoid contractual liability, discharge of contracts, remedies for breach of contract, introduction to the Uniform Commercial Code, sales, warranties, and consumer protection. Fulfills open elective.
BUS120 Computer Applications for Business
CMP102-150 Composition 2 Elective
Pre: CMP101
Emphasis is on the principles and practices of newspaper writing, editing and the publication of printed media, typography, copyfitting, headline writing, and photo journalism. Two lectures and one writing lab are scheduled each week. The work may include writing for college or community publications. Fulfills open, liberal arts, composition 2, and humanities electives.
MGT102 Principles of Management
Pre: Communications proficiency
Covers the fundamentals of management including the functions of planning, organizing, influencing, and controlling in organizations. Prepares business students to better understand the management process.
MGT206 Small Business Management/Entrepreneurship
Pre: BUS 100 or MGT 102
The course helps aspiring entrepreneurs learn what it takes to succeed on their own. The course shows how to investigate and evaluate business opportunities; how to establish the skill and knowledge needed to establish a new firm; how to market products and services; how to manage the human and fiscal demands of a business operation; and how to meet the organization's social responsibility to the community.
MKT-ELECTIVE Marketing Elective
MKT204 Advertising
Pre: MKT101
Introduction to the planning, creation, and use of advertising. Explores the role of advertising in our economy and its specific use in marketing a new product. Includes advertising appeals, copyrighting, layouts, printing processes, media selection, research techniques, dealer programs, national campaigns, retail and industrial advertising, and the advertising agency's function. Careers in advertising will also be surveyed.
MKT218 E-Marketing
PSY110 Organizational Psychology and the Workplace
Pre: Communications Proficiency
This course examines how psychological principles are applied to the behaviors of people in work settings with such topics as: industrial/organizational psychology, personnel selection, performance appraisal, training, leadership, motivation, organizing the workplace, moral issues, safety and health, and stress. Fulfills open, liberal arts, social science, and behavioral science electives.
COP202 Cooperative Education/Internship
Pre: 2.0 CQPA, CMP101 & 27 credits in student's program
Enhances career development and professional growth by integrating classroom study and seminar sessions with a faculty supervised 120 hour work experience in the student's academic major. Focuses on developing job search skills, work ethics, human relations and communications skills needed for success in the workplace. Course registration is subject to the availability of an approved internship/cooperative education work site.
ECO-ELECTIVE Economics Elective(s)
LA-ELECTIVE Liberal Arts Elective
OPN-ELECTIVE Open Elective
North Shore Community College reserves the right to make changes in courses, program requirements, policies, and regulations as circumstances dictate. There is no guarantee that any listed course will be offered in any given semester.
Sign In