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North Shore Community College
Elective Options

Use this sheet to determine your elective course options.

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Graphic Design - Integrated Media (IMD)
Program Course Descriptions

CMP101 Composition 1
Pre: Placement exam score
Emphasis is on developing skills of writing, reading, analytical thinking, and research. Students are introduced to thought provoking ideas in readings from a variety of disciplines and learn to organize material, analyze ideas, and produce clear writing. Fulfills open and liberal arts electives.
CPS124 Web Fluency
Pre: Communications Proficiency
This hands-on course explores the features of the Internet including the communications software and hardware required to access the Internet. ISP (Internet Service Providers) and other online services will be evaluated. Popular search tools will be used to locate information on the WWW, and websites will be evaluated for accuracy and authenticity. Tools such as audio and video steaming programs, RSS blogs user groups and listservs will be used to search out and download information. HTML and webpage creation software will be used to create a simple homepage. Societal issues such as universal access, identity theft, and Fair Use will be discussed and emerging technologies will be examined. Fulfills open and software electives. (3 lecture hours per week)
CPS158 Dreamweaver
Pre: Communications Proficiency
This hands-on course explores the design of Web sites using Dreamweaver software. Students will define a web site, work with text and images, use Dreamweaver's CSS tools, create and style tables, and work with templates and forms. Websites will be published to a server and evaluated as part of the course assignments and projects. Students enrolling in this course should be capable of using the Windows or Mac operating system and have an understanding of basic file management. Fulfills open and software electives. (3 lecture hours per week)
GRA202 Digital Illustration
Pre: Communications and Mathematics Proficiencies
Designed to familiarize students with using the computer to produce illustrations. Using Adobe Illustrator, students will learn to work with tools, palettes, objects, and type. Assignments include logos, illustrations, and single-page layouts. Special attention is given to visual design aspects exporting images, and related software and hardware issues. Students entering this course must be able to locate, create, and manipulate files and have a working knowledge of how to use a web browser to access information on the WWW.
MKT101 Marketing
Pre: Communications proficiency
Introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.
ART116 Introduction to Digital Photography
CMP102-150 Composition 2 Elective
Pre: CMP101
Emphasis is on the principles and practices of newspaper writing, editing and the publication of printed media, typography, copyfitting, headline writing, and photo journalism. Two lectures and one writing lab are scheduled each week. The work may include writing for college or community publications. Fulfills open, liberal arts, composition 2, and humanities electives.
GRA118 Digital Page Layout
Pre: Communications and Mathematics Proficiencies
Provides a hands-on introduction to Adobe InDesign, a desktop publishing software widely used in the graphic design industry. Topics covered include an introduction to the Macintosh operating system, design and page layout principles, and an overview of the publishing process. Projects completed include Corporate ID, brochures, flyers, and newsletters. (3 hours of lecture per week)
LA-ELECTIVE Liberal Arts Elective(s)
MKT210 Social Media Marketing Strategy
Pre: MKT 101
This course presents social media as a strategic component of integrated marketing communications. Techniques, strategies, technologies, channels, and tools for creating a social media program will be identified, examined and evaluated. Students will formulate a social media plan and deploy it across multiple social channels to engage consumers. Career pathways will be identified and explored. Fulfill open, business, and marketing electives. (3 lecture hours per week)
ART114 Visual Design Theory
GRA116 Electronic Imaging
Pre: Communications and Mathematics Proficiencies
Provides hands-on skill development on preparing electronic images using Adobe Photoshop. Special emphasis will be on understanding the tools and menus of this sophisticated program. Scanning, image manipulation, filters, masking, exporting images, creating collages, and color editing and correction will be emphasized. Various legal, software, and hardware issues involved in preparing electronic images will be addressed. Students entering this course must be able to locate, create, and manipulate files and have a working knowledge of how to use a web browser to access information on the WWW.
GRA204 Typography
Pre: GRA118 & GRA202
Provides hands-on experience with effective use of typography in preparing graphic design projects. Lectures will cover the history of type, the development of major type families, identification/classification, nomenclature and the use of typographic contrast/emphasis. Students will prepare design solutions incorporating type and images manually and by using computer software. An appreciation of type as a graphical element is a key outcome of this course.
MKT216 Internet Marketing
Pre: MKT101 or HSP114
Presents an overview of the various Internet web sites and investigates recommended techniques, strategies, technology, channels and tools for marketing, selling, market researching, and distributing on the Internet. Examines site design and content, advertising, promotion, campaigning, site addressing, and search technology as well as marketing issues as they relate to customer privacy. Students entering this course must have a working knowledge of the World Wide Web. Fulfills open, business, and marketing electives.
SPE102 Speech
Focuses on the nature and effects of verbal communication. Students will become familiar with the communication process, including some of the following: principles of organization, purpose, language structure, effective delivery, and audience analysis. Students individually will use these elements in informative and persuasive speaking in the traditional speaker-audience relationship. Fulfills open, liberal arts, and humanities electives.
COP202 Cooperative Education/Internship
Pre: 2.0 CQPA, CMP101 & 27 credits in student's program
Enhances career development and professional growth by integrating classroom study and seminar sessions with a faculty supervised 120 hour work experience in the student's academic major. Focuses on developing job search skills, work ethics, human relations and communications skills needed for success in the workplace. Course registration is subject to the availability of an approved internship/cooperative education work site.
GRA140 Integrated Media Design Principles
Pre: Communications and Mathematics Proficiencies
This course introduces current design techniques, hardware options and software applications prominent in the growing field of integrated digital graphic design and marketing communications. Students will investigate new methodologies and offerings in print, web design, social media (blogs, social networks, video sites), wikis, mobile media (podcasts and Smartphone apps), webinars and email promotions. Emphasis is placed on marketing/design concepts, best practices and hands-on skills development associated with creative integrated media/promotional options. Fulfills open, business, marketing and small business directed electives.
GRA216 Graphic Design Portfolio
Pre: GRA118 and GRA202
Co: GRA116 and GRA204
Students will apply creative and digital skills to create and fine-tune professional graphic design projects related to advertising, marketing, and promotional materials. Emphasis is placed on producing a diverse graphic design portfolio of visual designs and self-promotional materials, showcasing the student's style. These materials will demonstrate technical competencies, creative and conceptual abilities that may be required by a client. Students will also be required to prepare electronic versions of their portfolio. The course culminates with mock interviews, portfolio presentations, design justification and critiques.
LA-ELECTIVE Liberal Arts Elective
MKT204 Advertising
Pre: MKT101
Introduction to the planning, creation, and use of advertising. Explores the role of advertising in our economy and its specific use in marketing a new product. Includes advertising appeals, copyrighting, layouts, printing processes, media selection, research techniques, dealer programs, national campaigns, retail and industrial advertising, and the advertising agency's function. Careers in advertising will also be surveyed.
North Shore Community College reserves the right to make changes in courses, program requirements, policies, and regulations as circumstances dictate. There is no guarantee that any listed course will be offered in any given semester.
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