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North Shore Community College
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You can print or download an official Program of Study Sheet for this program. This can help you track your progress through the program.

Social Media Marketing (SMC)
Program Course Descriptions

ART116 Intro to Digital Photography
BUS100 Introduction to Business
Pre: Communications and Mathematics Proficiencies
Designed to introduce the student to the various aspects of the business world. Topics include economic systems, management principles, organizing concepts, motivation theory, production and quality, marketing principles, accounting concepts, financial management and contracts. Fulfills open elective.
CMP101 Composition 1
Pre: Placement exam score
Emphasis is on developing skills of writing, reading, analytical thinking, and research. Students are introduced to thought provoking ideas in readings from a variety of disciplines and learn to organize material, analyze ideas, and produce clear writing. Fulfills open and liberal arts electives.
GRA140 Integrated Design Prinicples
MKT101 Marketing
Pre: Communications proficiency
Introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.
GRA116 Electronic Imaging
Pre: Communications and Mathematics Proficiencies
Provides hands-on skill development on preparing electronic images using Adobe Photoshop. Special emphasis will be on understanding the tools and menus of this sophisticated program. Scanning, image manipulation, filters, masking, exporting images, creating collages, and color editing and correction will be emphasized. Various legal, software, and hardware issues involved in preparing electronic images will be addressed. Students entering this course must be able to locate, create, and manipulate files and have a working knowledge of how to use a web browser to access information on the WWW.
MKT204 Advertising
Pre: MKT101
Introduction to the planning, creation, and use of advertising. Explores the role of advertising in our economy and its specific use in marketing a new product. Includes advertising appeals, copyrighting, layouts, printing processes, media selection, research techniques, dealer programs, national campaigns, retail and industrial advertising, and the advertising agency's function. Careers in advertising will also be surveyed.
MKT210 Social Media Marketing Strategy
Pre: MKT 101
This course presents social media as a strategic component of integrated marketing communications. Techniques, strategies, technologies, channels, and tools for creating a social media program will be identified, examined and evaluated. Students will formulate a social media plan and deploy it across multiple social channels to engage consumers. Career pathways will be identified and explored. Fulfill open and marketing electives.
MKT218 E-Marketing
SPE102 Speech
Focuses on the nature and effects of verbal communication. Students will become familiar with the communication process, including some of the following: principles of organization, purpose, language structure, effective delivery, and audience analysis. Students individually will use these elements in informative and persuasive speaking in the traditional speaker-audience relationship. Fulfills open, liberal arts, and humanities electives.
North Shore Community College reserves the right to make changes in courses, program requirements, policies, and regulations as circumstances dictate. There is no guarantee that any listed course will be offered in any given semester.
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