Small Business Management - Entrepreneurship (SBC)
Program Course Descriptions

Designed to introduce the student to the various aspects of the business world. Topics include economic systems, management principles, organizing concepts, motivation theory, production and quality, marketing principles, accounting concepts, financial management and contracts. Fulfills open elective.

This course provides students with the tools needed to communicate effectively and efficiently in a dynamic business environment. The course incorporates the latest trends in workplace communication technology to help students develop suitable business messages. Topics include: ethical and intercultural communications, business etiquette skills, composing business messages, customer service, business reports, and sales presentations. Fulfills open elective.

This course helps small business owners and entrepreneurs use financial information to make informed business decisions. Topics include: basic accounting information and financial statements, personal financial planning, business and personal credit management, small business lending, budgeting, financial forecasting, and financial analysis involving cost-benefit, net present value, break-even, and ratios. The class incorporates the use of spreadsheets as it relates to small business financial management. Fulfills open elective.

Introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.

This course introduces current design techniques, hardware options and software applications prominent in the growing field of integrated digital graphic design and marketing communications. Students will investigate new methodologies and offerings in print, web design, social media (blogs, social networks, video sites), wikis, mobile media (podcasts and Smartphone apps), webinars and email promotions. Emphasis is placed on marketing/design concepts, best practices and hands-on skills development associated with creative integrated media/promotional options. Fulfills open, marketing and small business directed electives.

This course provides an overview of a computerized accounting system for small business owners and entrepreneurs. Topics include: Handling company files, backing up and restoring company information, entering and paying vendor bills, invoicing and receiving payments, managing inventories, new company setup-express start, payroll setup, and banking and reconciling accounts. Fulfills open electives.

Analysis of policy and administrative functions involved in human resource management. Topics include manpower planning, selection, training, communication, methods of payment and motivation, employee welfare, and research. Selected cases are employed to develop student's decision-making capability.

The course helps aspiring entrepreneurs learn what it takes to succeed on their own. The course shows how to investigate and evaluate business opportunities; how to establish the skill and knowledge needed to establish a new firm; how to market products and services; how to manage the human and fiscal demands of a business operation; and how to meet the organization's social responsibility to the community.

This course presents social media as a strategic component of integrated marketing communications. Techniques, strategies, technologies, channels, and tools for creating a social media program will be identified, examined and evaluated. Students will formulate a social media plan and deploy it across multiple social channels to engage consumers. Career pathways will be identified and explored. Fulfill open and marketing electives.