The Marketing Degree prepares students for a variety of sales and promotions positions in many business organizations. In addition to learning how to apply marketing skills in both service and product oriented environments, students are provided with a solid foundation in advertising, business law, and business mathematics. Other topics include basic and managerial accounting, economics, and management.
Business technology is also emphasized. Students will gain hands-on experience in several popular software packages. In addition, students will learn how to use computer skills to prepare reports and analyze data, as well as report and present findings from a marketing perspective. Course work in web-based advertising and promotion is also available.
As part of this program, students have the opportunity to enhance career development by integrating both classroom study and work experience in the management field through participation in the Cooperative Education/Internship course.
The Marketing program also offers an Honors Program option.
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